Jul 31, 2022
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Google Optimize Prerequisites Before you start using Google Optimize, there are a few key things you need to grasp. First, you must have a functioning Gmail account. Next, you need to link your Google account to the Google Analytics property. After completing the above simple tasks, the next step is to have a properly integrated Analytics script on your website. Next, it's time to go to optimize com to generate your first container! If that's no problem; the next thing you need to Latest Mailing Database do is install the Optimize extension for Google Chrome and you're good to go! For more information on how to use the tool, read Google's instructions for deploying Optimize. Google optimization and others Of course, there are other optimization tools on the market such as VWO and Optimizely. But how does Google Optimize stack up against these tools? Best of all, Google Optimize is free, which is an immediate advantage over the paid versions of the aforementioned tools. Common feature Common features that Optimize shares with tools like Optimizely are: Ease of Integration : The setup process is straightforward and usually involves inserting lines of code across all pages of the site. With Google Optimize, the code has been merged with Google Tag Manager, so setting up Optimize is a breeze because you don't need the code at all. Visual Editor : The top optimization solutions all feature an intuitive visual editor to help you decide which variants to test. With Optimize, you can download and install a Chrome extension for Visual Editor on Google Chrome. Experiment Preview : The tools above allow you to sample changes on different devices and make sure they look exactly as you imagined before the testing process. Types of tests : Using the above tools, you can run split tests, A/B and multivariate tests.