Jun 30, 2022
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Of the brand. 10) Loyalty programs Loyalty programs are an advertising strategy that is not aimed at getting new customers, but at getting the ones we Clipping Path already have to repeat their purchase frequently and become brand ambassadors. There are different types of loyalty programs, such as points or levels. In all of them, the objective is to generate a long-term relationship with the brand and improve the customer's lifetime value, that is, the amount of profits generated during the time they stay with the brand. And in turn, this allows us to reduce the costs of acquiring new customers. What is microcast and how to start one? By Tanit de Pouplana , published on January 20, 2022 Podcasting has become one of the most popular content formats in recent years, and brands have not hesitated to take advantage of its pull to create podcasts with branded content . As this format evolves, new trending genres emerge, such as micro-podcasts . Read on to find out what they are and how to incorporate them into your marketing. Do you want to know the 222 digital marketing trends and predictions that will change the landscape of our sector in 2022 ? Click here and download the free ebook that we have prepared for you with all the information. What is microcast and how to start one What is microcast? Microcasts are podcasts with episodes lasting a maximum of 10 minutes , compared to 25-35 on average for standard podcasts. This results in the content being segmented so that the audience can more easily listen and interact. From a user experience point of view, micro podcasts can be consumed quickly in the midst of day-to-day tasks, which means that there are fewer barriers to entry for their consumption. Microcasts follow the trend towards short-lived content that we have already seen in applications such as TikTok, Reels or the now defunct Vine.