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hremon716
Feb 24, 2022
In Welcome to the Forum
Create mobile-optimized emails Today, as you may know, the proportion of emails read on mobile devices often exceeds 50% of the total number sent. A study by Return Path analyzed over 27 billion emails opened between May 2016 and April 2017, revealing that over 55% were opened on a mobile device. On weekends, this rate increased to 60%. Another study, this time from MarketingLand, confirms these results. There is no chance that this trend will reverse; if anything, it will become more pronounced. This fact alone should be motivation enough to make your emails mobile - friendly . The question of mobile-responsive design is vast, but there are a few essentials : Create a short subject line that can be displayed correctly on smartphones ( 30-35 characters ) Use modular structures ( you can find an article exploring this topic in more detail here) Separate email text by interspersing it with blanks to optimize content analysis Use larger characters and fonts to improve readability Create clear, easy-to-click links E-Commerce Photo Editing Service and calls to action Keep image file sizes small to reduce load times 2. Profile and segment your emails One approach to email marketing is known as batch and blast ; this involves indiscriminately tossing emails . By sending an entire mailing list a single, undifferentiated email that matches each recipient profile, this approach turns a brand's communications into a type of broadcast . This method is now in decline because it has a detrimental effect on long-term metrics at all levels : engagement, deliverability and conversions. Reaching a recipient's inbox is not enough: you have to stimulate their involvement by taking into account the interests, habits, needs and characteristics of each interlocutor. How? 'Or' What? Through profiling , an activity that converts recipient data and information into relevant, personalized emails that, according to a MarketingLand study, have a 6x higher conversion rate and a 41% higher unique click-through rate than non-personalized emails. Today there are many profiling tools
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hremon716
Feb 24, 2022
In Welcome to the Forum
What is the conversion rate and how to calculate it? Measure against industry averages Improve your conversion rate: 5 technical requirements In summary From micro-conversions to key requirements for an effective call-to-action, we explore the ins and outs of email marketing's most tracked, yet elusive, metric. The conversion rate is a broad concept, a kind of container that each brand fills with its own objectives and strategies. While placing an order might be a conversion metric for an e-commerce business, a B2B brand's newsletter might target blog visits or white paper downloads . Today, we're going to take a look at this crucial email marketing metric to understand what it is, how it's calculated, and how to optimize for it . Rather than focusing on the creative side - the copy or design of the email - we'll offer tips and guidelines on how to optimize your conversions from a technical, strategic and functional perspective. What is the conversion rate and how to calculate it? Conversion rate is the percentage of recipients who click on the link in an email and take the desired action (eg, fill out a form or purchase a product). Although the conversion rate varies according to a brand's predetermined objective as mentioned above, the calculation remains simple : the number of recipients who take the target action divided by the total number of emails delivered successfully. The result of this division is then multiplied by 100. Measure Image Masking Service against industry averages Once the conversion rate is calculated, it can be useful to compare it to industry averages . By definition, this comparison is always relative and does not definitively establish whether a campaign is a success or a failure . However, these averages can help you set more realistic goals and get an overall understanding of whether your strategy is working or not. In general, what is a good conversion rate for email marketing? While it's now clear that the best answer is "it depends" (on the type of email sent, the business sector you operate in, and other factors), research from Remarkety gives us some benchmark percentages . A fundamental concept to consider is that sales, downloads, and subscriptions aren't the only potential conversion metrics. Successful emails are also the ones that trigger a wave of micro-conversions . Every aspect – deliverability, open rate, clicks, etc. – should be considered a conversion event that contributes to macro conversions. The distinction between micro and macro conversions can also be interpreted another way, in terms of direct and indirect conversions . Some emails lend themselves to direct conversions ( when you promote a product and the recipient buys it), while others involve indirect conversions: for example, if a subscriber does not download the suggested white paper , the email will still have helped make the reader aware that the brand's website or blog hosts similar content and resources. While it is true that optimizing open rates and clicks is essential, certain technical aspects are also essential to increase your conversion rates. Let's take a look at them.
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hremon716
Feb 24, 2022
In Welcome to the Forum
We have analyzed the world of Growth Hacking, from its origins to the present day: in 6 points we will explain how and why Growth Hacking started, the funnel, the tools, the synergies, and 4 case studies. They're called growth hackers , but the name shouldn't be misleading. They are complete professionals who work with method, discipline and systemic vision. Growth Hackers have young roots and are currently on the rise as their work has resulted in some of the brightest business successes of the past decade. Growth Hackers are masters of digital marketing, products and data. They know the markets, processes and relationships between brands and customers incredibly well. They innovate with specific strategies tailored to individual businesses but guided by one big goal: business growth. Even though this definition may be available to anyone, what they actually do is still unclear to many. We have dedicated this article to Growth Hacking in order to shed light on its methods, techniques and tools: in 6 points we will explain how and why the practice was created, its tools, the funnel, the synergies with the email channel, and 4 case studies. #1 | The origins of growth hacking The origins of Growth Hacking clearly go back to one name: Sean Ellis . Ellis is a famous American marketer who has worked for some of the most prominent American E-Commerce Photo Editing Service startups such as Dropbox, Kiss metrics, Quaoar and Logging. In July 2010 , he wrote an article on his blog which became the discipline's manifesto: Find a Growth Hacker for Your Startup . This is how the word was born. Sean Ellis Silicon Valley has been the scene of it all, the cradle of innovation and start-ups from which many of today's market players originate. But why the world of start-ups? Because they operate under conditions of limited resources, time and budget . Therefore, to compete with the giants, start-ups had to come up with alternative strategies . And that's where the Growth Hacker comes in: it takes the competition from an economic playground to a more varied terrain made up of many different aspects. For Sean Ellis, marketing is just one of the tools available to the Growth Hacker, which actually approaches the problem of growth in an unconventional way . #2 | Four case studies: Dropbox, Hotmail, Instagram, Airbnb Even giants were once children. For example, over a period of 12 months, Dropbox saw its number of users increase from 100 thousand to 4 million . This unusual growth would be unthinkable with canonical marketing strategies. In fact, Sean Ellis has something to do with it. When he arrived at Dropbox, Ellis put aside AdWords, the company's most used channel, to experiment with a new strategy: encouraging users to invite an acquaintance to Dropbox in order to obtain more free space. Thus, referral marketing was born. Even if it is considered a good practice today, it represented a formidable Growth Hacking operation at the time.
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hremon716
Feb 23, 2022
In Welcome to the Forum
Latent Semantic Indexing (LSI) is something search engines use to find out how a specific keyword and other content work together to mean the same thing. In other words, the search engine will analyze the content where the keyword has been identified to see how the complementary keywords have been used. Use your main keyword (keyword tag ) and an LSI keyphrase in your description and search engines will prioritize your pages. To find LSI keywords, you can use Google AutoComplete , Google Related Searches , or Ahrefs Search Suggestions . Another good tip is to use abbreviations and their full equivalents, as well as synonymous words. Tip 6: Use numbers/statistics/discounts Can you use numeric characters in your metadata? Yes, you can, and it will drive people to your page. Another question is whether search engines want lowercase or uppercase metadata. Search engines can read both, so it's up to you. The Search Engine Journal also mentions that “headlines with numbers drive 73% more shares and engagement on social media. Using numbers in meta descriptions also makes sense. Not just numbers, but any characters other than letters (e.g. symbols, special characters, emojis, etc.) can help drive customers to your web pages.” Tip 7: Brand/Product Name It is recommended to add your brand or company name to the metadata fields. Yes, it will promote your business and Image Masking Service build credibility for your business. However, this may seem too advertising for a user and in some cases (too long brand name/too long main keyword) will work against your expectations. Be aware of the most common mistakes in corporate storytelling. Tip 8: Use special characters (optional) What are the alternate attributes and miscellaneous tags? Special characters can be used to attract more visitors and make your website more trustworthy. While less important than meta titles and meta descriptions, it's still beneficial to use stars , thumbs-up marks, and other relevant symbols . Tip 9: Mention videos/infographics (optional) One way to attract visitors is to mention infographics , quizzes , polls , or videos in your metadata. If your landing page contains a video, its conversion rate is likely to increase by 80%. When you use these types of relevant content, search engines prioritize your pages . Another helpful tip is to add video content to your pages and mention it in your metadata. Remember that you should always write for humans and not just search engines! Yes, you want search engines to find your pages and rank you, but always remember that you are always writing for humans and not just Google's crawlers! This means you need to use keywords effectively in your metadata. Never stuff keywords, but rather make sure your content reads well. Good examples of metadata optimization If you stick to the metadata optimization guidelines, formulating meta titles and descriptions is not a difficult task. These meta titles and meta descriptions can serve as good examples:
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hremon716
Feb 23, 2022
In Welcome to the Forum
Meta titles consist of descriptive text that serves as the title of the content. This text will appear as a link to your content on search engines. This is the "title" of the web page that people click on. For meta titles, always remember to use a spacer for more readability ! It may look like this: SEO for beginners | Boost Your Website | SEO guru Moz says about title tags: "Title tags are displayed on search engine results pages (SERPs) as the clickable title for a given result and are important for usability , SEO , and social sharing. ." What a meta title and meta description look like on a search page. An example of meta title and meta description Tip 2: Choose the right keywords and capitalize When search engines crawl your pages, they identify keywords . That's why Google created Google Search Console , formerly known as Google Webmaster Tools. This free tool helps marketers and content managers optimize their copy so searchers can find the landing pages they need. Not sure how to use Google Search Console? The Daily Egg offers steps on how to use Google Search Console. Alternatively, many content managers decide to use Ahrefs for keyword research as it also offers suggested content and parent topics. When optimizing, it is advisable to put important SEO keywords at the beginning. As this is the E-Commerce Photo Editing Service most crucial aspect, make sure to add your keywords at the beginning of your meta titles and meta descriptions. Here is an example of a “flights to Japan” query: An example query Capitalization is not necessary but often required. All words except coordinating conjunctions, prepositions, and articles must be capitalized. Tip 3: limit the length of characters Meta descriptions, meta titles, and all other metadata have character limits. Meta descriptions are usually no longer than 160 characters , while meta titles have a 60-70 character limit . Tip 4: Unique Meta for Every Page Each page's metadata tells search engines which page should be displayed in a specific search . Do not use the same commercial keywords for each page, even if your website is a sales site. In other words, if your metadata is correct for every web page and people search for your services, your services page should appear in the search results. The same goes for the About and Contact pages. Don't duplicate metadata or change just a word or two. Make sure your metadata is unique for each page. If you already have a dozen pages, Alexa's SEO audit tool can come in handy for setting duplicate meta tags - a free trial is available. If you don't formulate your meta titles or meta descriptions, search engines will create their own, and they might not be optimal for your needs! So make sure you always have metadata for all the pages you want to rank.
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hremon716
Feb 23, 2022
In Welcome to the Forum
Messaging apps don't (only) mean bots 1. Provide content and nurture the relationship 2. Manage an event and involve the public 3. Improve the profile of each contact 4. Generate quality leads and get them to buy 5. Provide quick support In summary To provide content, profile, provide customer support, and more. Here are some excellent examples of using Facebook Messenger, immediately at your fingertips and easily implemented. " Conversational marketing , to date, is just theory, idea, hypothesis." This is a common opinion among business and those in marketing. Legitimizing these doubts and demonstrating the lack of confidence in its use is the recent study by Buffer ( State of Social Report / 2019 ), according to which almost three quarters of brands ( 71% to be precise) do not use apps of messaging for marketing purposes . Today we are going to take a look at Messaging Apps that are still little used in a perspective of action, contact, communication with prospects or customers. We have collected excellent use cases that have already been implemented by pioneering E-Commerce Photo Editing Service companies in the channel, formulating some possible use cases that can be implemented immediately. We will dedicate this first article to the Facebook Messenger channel . The five use cases we have developed progress through the three stages with which a strategy arises and grows: Objective Solution Advanced development. Let's get started, but not before explaining and eliminating a bias. Messaging apps don't (only) mean bots The conversational marketing potential opened up by messaging apps encompasses a wide range of possible uses , with a minimum common denominator: accessing your database where the conversation between people actually takes place. The following chart plots the spectrum of messaging app uses , placed along a line from a minor degree to a higher degree of sophistication . Conversation is therefore not synonymous with bot or automation; there is a scale of usability complexity that allows every business to use Messaging Apps that, from an initial stage, can implement new technologies and strategies over time. 1. Provide content and nurture the relationship Objective Automatically send new blog posts and other informative material you just posted to your contacts. The ultimate goal is to distribute and promote the product of enterprise content marketing in the most effective way possible.
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