On the 22nd, the official account of "People's Daily" published Weibo at 6:00 in the morning, calling on people to "collect the moments in life in pairs and spend the most loving day of 2022 together"; several related topics It has also been listed on special database Weibo's hot search. Among them, the topic "20220222 is also the 22nd Tuesday of the first month" has reached the top of the list, with 1.4 billion views and more than 1.5 million discussions on that day.
Today's netizens should be no stranger to this phenomenon of digital festivals, such as "Double Eleven", "520" (homonym "I love you"), January 4, 2013 (homonym "I love you forever"), etc. , digital-related festivals have become more and more accepted in the special database minds of the public, and it seems to be a consensus. Where does this digital forgery come from? Why are people keen to shape an ordinary day into a festival with some symbolic meaning and spread it? Follow the all-media faction in this issue to explore the logic and future trends behind digital festivals.
The phenomenon of digital festivals popular in ancient and modern China and abroad "Digital festival" is not a unique product of contemporary new media. In our traditional culture, the practice of creating festivals based on the characteristics of special database numbers, such as yin and yang, homophony, etc., has a long history. Days with the same number of months and days are regarded as festivals, which are very common in the lunar calendar, such as the first day of the first lunar month, the first day of the new year, and the second day of the second lunar month.