Meta titles consist of descriptive text that serves as the title of the content. This text will appear as a link to your content on search engines. This is the "title" of the web page that people click on. For meta titles, always remember to use a spacer for more readability ! It may look like this: SEO for beginners | Boost Your Website | SEO guru Moz says about title tags: "Title tags are displayed on search engine results pages (SERPs) as the clickable title for a given result and are important for usability , SEO , and social sharing. ." What a meta title and meta description look like on a search page. An example of meta title and meta description Tip 2: Choose the right keywords and capitalize When search engines crawl your pages, they identify keywords .
That's why Google created Google Search Console , formerly known as Google Webmaster Tools. This free tool helps marketers and content managers optimize their copy so searchers can find the landing pages they need. Not sure how to use Google Search Console? The Daily Egg offers steps on how to use Google Search Console. Alternatively, many content managers decide to use Ahrefs for keyword research as it also offers suggested content and parent topics. When optimizing, it is advisable to put important SEO keywords at the beginning. As this is the E-Commerce Photo Editing Service most crucial aspect, make sure to add your keywords at the beginning of your meta titles and meta descriptions. Here is an example of a “flights to Japan” query: An example query Capitalization is not necessary but often required. All words except coordinating conjunctions, prepositions, and articles must be capitalized. Tip 3: limit the length of characters Meta descriptions, meta titles, and all other metadata have character limits. Meta descriptions are usually no longer than 160 characters ,
while meta titles have a 60-70 character limit . Tip 4: Unique Meta for Every Page Each page's metadata tells search engines which page should be displayed in a specific search . Do not use the same commercial keywords for each page, even if your website is a sales site. In other words, if your metadata is correct for every web page and people search for your services, your services page should appear in the search results. The same goes for the About and Contact pages. Don't duplicate metadata or change just a word or two. Make sure your metadata is unique for each page. If you already have a dozen pages, Alexa's SEO audit tool can come in handy for setting duplicate meta tags - a free trial is available. If you don't formulate your meta titles or meta descriptions, search engines will create their own, and they might not be optimal for your needs! So make sure you always have metadata for all the pages you want to rank.