I suspect you will continue to see an acceleration from Google in 2017 on these site pages and results that load quickly, promote a Photo Background Removing superior UX experience, and provide a quick response to an identified query. Advertising Continue reading below I think you'll see this more prominently in 2017 with AMP content. Google's Maile Ohye presented some great data on AMP at State of Search last November and commented that in one study Google saw a 23% increase in mobile users within seven days of a first visit . AMP. Google has tricked out their AMP site with lots of case study information and this should be required reading for all SEOs heading into the new year. The biggest complaint about AMP in 2016 was that most site Photo Background Removing owners didn't get it and that the actual lightning bolt symbol for AMP mistakenly communicated a subtext of danger that could have mistakenly led people on mobile, especially older baby boomers, to associate AMP content as risky.
Advertising Continue reading below Jesse McDonald, Photo Background Removing SEO Director, Geek Powered Studios Jesse McDonaldTwo big trends in 2017 will have the biggest impact on SEOs. 1. Index Google Mobile-first In late 2016, with the announcement of Google's move to a mobile-first index by Gary Illyes at Pubcon, many SEOs began to speculate about the impact this would have on the industry and its best practices. Over the past two or three years, Google has shifted its focus to mobile, which has caused more SEOs to put this at the forefront of their website building process. Advertising Continue reading below Now, with the index change, SEOs will have to Photo Background Removing think about the content they put on a site based on what the mobile user will see. One of the biggest implications of this will be that SEOs think about pages with less content.
This is likely the first time in SEO history where practitioners will take a “less is more” approach to page building. 2. Link Building in the era of real-time penguins The last quarter of 2016 also brought an update to Google's Penguin algorithm (finally!), as well Photo Background Removing as the news that Penguin will now operate in real time. This meant two things: we will never have to wait for another algorithm update and that SEOs will be able to qualify links a little better. Since the algorithm will adjust the results immediately after crawling a page and its links, SEOs will be more inclined to try new link building tactics to find new opportunities. Theoretically, if a link is created and ends up damaging the page it was built on, repairing that damage will be a little easier now that Photo Background Removing you don't have to wait for the algorithm to update.