As we mentioned in our article that explains what Facebook Ads is and how this platform can help your business , in certain types of ads we can add default CTAs so that users of said social platform perform a desired action. Indeed, if we analyze the current CTAs, we can see some of those similarities, which materialize in the following: Buttons that are highly visible and strategically placed within the page. Use fonts that contrast with those used in the rest of the website. Add a direct and forceful phrase that invites the user to perform the desired action. Later we will delve into these points so that you can create a successful
CTA button. As an example, we have chosen the Spotify website, which has a CTA that is intended for site visitors to become users of its Premium service: Spotify Premium ad. As you can see, the Spotify CTA stands out in green. As we can see, the Spotify CTA fax number list complies with the aforementioned points: Location: the CTA is located in the center, a very visible point for the visitor to the firm's website. Contrasting font: while the rest of the site uses black text, the CTA uses white text supported by a green
background, which makes it stand out from the rest of the website elements. Direct and forceful phrase: with the phrase “Get Premium”, the Spotify CTA invites the user to improve their current music plan and obtain all the benefits it offers. As you can see, all this time that we have used the internet we have lived with a wide variety of CTAs, without you realizing it. Also, now you know that these elements have become an essential part when doing digital marketing for our business. Once you have learned the basics of a