Latent Semantic Indexing (LSI) is something search engines use to find out how a specific keyword and other content work together to mean the same thing. In other words, the search engine will analyze the content where the keyword has been identified to see how the complementary keywords have been used. Use your main keyword (keyword tag ) and an LSI keyphrase in your description and search engines will prioritize your pages. To find LSI keywords, you can use Google AutoComplete , Google Related Searches , or Ahrefs Search Suggestions . Another good tip is to use abbreviations and their full equivalents, as well as synonymous words. Tip 6: Use numbers/statistics/discounts Can you use numeric characters in your metadata?
Yes, you can, and it will drive people to your page. Another question is whether search engines want lowercase or uppercase metadata. Search engines can read both, so it's up to you. The Search Engine Journal also mentions that “headlines with numbers drive 73% more shares and engagement on social media. Using numbers in meta descriptions also makes sense. Not just numbers, but any characters other than letters (e.g. symbols, special characters, emojis, etc.) can help drive customers to your web pages.” Tip 7: Brand/Product Name It is recommended to add your brand or company name to the metadata fields. Yes, it will promote your business and Image Masking Service build credibility for your business. However, this may seem too advertising for a user and in some cases (too long brand name/too long main keyword) will work against your expectations. Be aware of the most common mistakes in corporate storytelling. Tip 8: Use special characters (optional) What are the alternate attributes and miscellaneous tags? Special characters can be used to attract more visitors and make your website more trustworthy.
While less important than meta titles and meta descriptions, it's still beneficial to use stars , thumbs-up marks, and other relevant symbols . Tip 9: Mention videos/infographics (optional) One way to attract visitors is to mention infographics , quizzes , polls , or videos in your metadata. If your landing page contains a video, its conversion rate is likely to increase by 80%. When you use these types of relevant content, search engines prioritize your pages . Another helpful tip is to add video content to your pages and mention it in your metadata. Remember that you should always write for humans and not just search engines! Yes, you want search engines to find your pages and rank you, but always remember that you are always writing for humans and not just Google's crawlers! This means you need to use keywords effectively in your metadata. Never stuff keywords, but rather make sure your content reads well. Good examples of metadata optimization If you stick to the metadata optimization guidelines, formulating meta titles and descriptions is not a difficult task. These meta titles and meta descriptions can serve as good examples: