They dormant in your database? While email marketing remains the most effective digital marketing tactic, it continues to evolve to meet your customers' expectations. Traditional email will always be an important piece of the puzzle; however, the smartest brands are now taking advantage of personalized automated email campaigns. Not only are automated email campaigns personalized, but they are also timely and more relevant to the customer. Automation sends emails to the right person at the right time with the right message. As a result, more emails are opened and clicked, ultimately generating a higher roi for your business.
Businesses that adopt automated email campaigns typically increase sales by 14.5%. If you are also looking to increase the lifetime value of your customers, keep company mailing list reading! We'll look at how automated email campaigns can help you achieve this. What is an automated email campaign? Email marketing automation is based on workflows configured to automatically send an email based on a customer's action. Like subscribing to a newsletter, buying a product or clicking on a cta. Where traditional emails are sent manually and in bulk without personalization, automated email campaigns are triggered by the individual and include content based solely on their interactions with you online. Why are automated email campaigns important? Automated emails
are useful for marketers because they eliminate the tedious task of developing, sending, and managing email workflows. For example, let's say you want to send an email to someone who recently subscribed to your newsletter. The ideal next course of action will be to initiate a relationship with them. Your first email may contain lots of information about your business, products,
Resources, and maybe even a discount code. Imagine how time consuming it would be to manually expand and email every person who continued to subscribe to your newsletter. Eventually, you might get tired and quit altogether. This is where automated email campaigns come in. Once you set up the workflow and customers act on your triggers, the email is automatically sent without any extra effort from your go. Still on the fence? These automated email statistics don't