Messaging apps don't (only) mean bots 1. Provide content and nurture the relationship 2. Manage an event and involve the public 3. Improve the profile of each contact 4. Generate quality leads and get them to buy 5. Provide quick support In summary To provide content, profile, provide customer support, and more. Here are some excellent examples of using Facebook Messenger, immediately at your fingertips and easily implemented. " Conversational marketing , to date, is just theory, idea, hypothesis." This is a common opinion among business and those in marketing. Legitimizing these doubts and demonstrating the lack of confidence in its use is the recent study by Buffer ( State of Social Report / 2019 ), according to which almost three quarters of brands ( 71% to be precise) do not use apps of messaging for marketing purposes
. Today we are going to take a look at Messaging Apps that are still little used in a perspective of action, contact, communication with prospects or customers. We have collected excellent use cases that have already been implemented by pioneering E-Commerce Photo Editing Service companies in the channel, formulating some possible use cases that can be implemented immediately. We will dedicate this first article to the Facebook Messenger channel . The five use cases we have developed progress through the three stages with which a strategy arises and grows: Objective Solution Advanced development. Let's get started, but not before explaining and eliminating a bias.
Messaging apps don't (only) mean bots The conversational marketing potential opened up by messaging apps encompasses a wide range of possible uses , with a minimum common denominator: accessing your database where the conversation between people actually takes place. The following chart plots the spectrum of messaging app uses , placed along a line from a minor degree to a higher degree of sophistication . Conversation is therefore not synonymous with bot or automation; there is a scale of usability complexity that allows every business to use Messaging Apps that, from an initial stage, can implement new technologies and strategies over time. 1. Provide content and nurture the relationship Objective Automatically send new blog posts and other informative material you just posted to your contacts. The ultimate goal is to distribute and promote the product of enterprise content marketing in the most effective way possible.