Some time ago, I studied the Tencent meeting app and pushed back the prd document of the Tencent meeting. Recently, I discovered two more interesting products: Catch Fish and Roaming Whale. Both are platforms for the circulation of country email list second-hand books, and they are both based on WeChat mini-programs, which are different from Xianyu and Zhuanzhuan.
So what's the difference between catching fish and roaming whales? I analyzed their differences in terms of product structure, operating model, product advantages and disadvantages, etc.
With the increasingly sharp contradiction of human beings on resources, people begin to use resources consciously, so the second-hand market can be easily accepted by the public. And in recent years, the state has been advocating a low-carbon economy, and the second-hand book market has been supported by the state in terms of policy.
Second-hand trading apps such as Xianyu and Zhuanzhuan are also developing day by day, but the entire second-hand book transaction is still in the early stage of market education. Currently, the books in circulation in the entire second-hand book market only account for 5% of the stock market. A lot of room for upside.
At present, the popular second-hand book trading platforms are Roaming Whale applet and Duozhuyu app, but there are certain differences between the two in product design, operation, and company strategy.
1. Positioning, functionality and user demographics
1) Product positioning
Catch more fish
Duozhuyu was launched in May 2017. It is an e-commerce business operating high-quality second-hand books whose main category is books and surrounding areas. As one of the most well-known second-hand book trading platforms, Duozhuyu applies the concept of circular economy to the field of books. Bringing old books back to life is the idea of catching more fish throughout.
The LOGO is a simple image composed of cats and fish. It mainly provides users with services of buying and selling books and communication through WeChat service accounts, small programs and apps.
Slogn: Really good stuff is worth buying twice.
At present, the APP of Duozhaoyu has been launched in the APP Store and Android market, and Duozhaoyu is no longer limited to second-hand books, and has begun to develop towards a diversified e-commerce platform.
Wandering Whale was established in April 2018. It is an APP that recycles second-hand books and sells second-hand books. It is mainly launched through small programs and quickly spreads with the help of WeChat social traffic. It is currently a popular second-hand book trading platform.