Beyond just the line-by-line script you're using, this blueprint will set you on the right path for achieving the higher-level goal of your cold call—whether that's simply qualifying your lead, booking an appointment, or closing a deal.
Here are two resources to help you structure your sales calls:
Successful Call Structure: A 5-Step Process Plan
Call Mapping: 7 Steps to Structure Your Sales Calls Effectively
Pro tip: If you’re using a powerful CRM (like Close) with built-in calling software, you won’t ever need to worry about searching for the next phone number you have to dial in your call list. Watch our on-demand demo to see how Close CRM can help you double the productivity of your sales calling today.
2. Build Your Own Sales Script
A basic fill-in-the-blank sales script is great to get started with your first cold calling campaign. If you think selling is difficult, don't know what to say, or feel overwhelmed by complexity, take refuge in simplicity.
No excuses, just start with a script today and tweak it over time as you learn more about what does (and doesn't) resonate with the prospects you get on the phone Best lead generation company for Air Duct cleaning over the course of your first few days of cold calling.
Here are some resources to help you create a sales script:
How to Create a Phone Sales Pitch Script [Free Template]
Cold Call Scripts: 7 Steps to Create a Script That Sells
3. Create Talk Tracks to Follow
When a salesperson has more experience, a sales script may start to hinder their unique voice and personality. This is where talk tracks come in: sales teams can use talk tracks to highlight key features of the product they’re selling, overcome common objections, and qualify their leads.
Learn more about creating and using talk tracks here:
How to Build Killer Talk Tracks Your Sales Team Will Use (+ Examples)
4. Turn Your Fear of Cold Calling Into Fearlessness
Entrepreneurs often struggle when they start cold calling. They hate calling people, feeling like they're interrupting their day in order to drum up business, and they're not very good at it either. Their approach is too timid and they give up too soon when they encounter resistance. They don't manage objections well and fail to produce results.
It's not a lack of skills that trip them up, but instead cold calling reluctance and insecurity (which is natural when you're starting out).
To help one sales rep overcome these fears, I challenged him to purposely fail with every call for one day. This completely changed his attitude and helped him realize that, once he did fail, there was nothing really to be afraid of.
Build confidence and overcome fear with these resources:
Afraid of Cold Calling? How to Turn Your Fear of Failure into Fearlessness
11 Ways to Overcome Sales Call Reluctance & Build Iron Confidence
5. Create an Action Plan for Your Daily Cold Calls
Getting out of a sales slump can feel like climbing out of a dark pit, and cold calling may feel like the last thing you want to do.